(Gregory Shamus/2014 Getty Images) |
In
the wake of reading many of President Trump's tweets I find myself
outraged, or disappointed, or embarrassed, or knowing more fuel has
been added to a growing fire that seems to be threatening national
unity from these days on.
Such
was the case with one specific example of the president's tweets
among the tantrum of outbursts he directed at sporting events and the
protests that took place at these events over the weekend:
“So
proud of NASCAR and its supporters and fans. They won't put up with
disrespecting our Country or our Flag - they said it loud and clear!”
The
president, as he often does, is either displaying ignorance of how
things work or is willfully distorting the depiction of a situation
in the hopes of using it to his benefit – not to mention the
stereotyping of all NASCAR fans as inevitably being members of the
Trump base.
The national anthem plays at New Hampshire Motor Speedway, July 2017. (Jasen Vinlove-USA TODAY Sports) |
To
his great credit, Dale Earnhardt Jr. was bold enough to quickly respond to the president with a tweet
of his own, referencing President John F. Kennedy:
“All
Americans R granted rights 2 peaceful protests -
Those
who make peaceful revolution impossible will make violent revolution
inevitable-JFK”
To
be honest, Earnhardt is in a position where he can afford to speak
out. With his competitive career coming to an end and his popularity
fundamentally established, the risk to his brand is smaller. For
everyone else in NASCAR, participation in the sport is governed by
economic realities.
Dale Earnhardt Jr. before the September 24 race in New Hampshire. (AP Photo/Charles Krupa) |
The
32 teams of the National Football League are generally owned by a
single person, with the teams operating under the league's rules and
benefiting from financial structures designed to generate profits to
the league and team ownership.
NASCAR
presents a totally different operating structure. From NASCAR's
inception more than five decades ago, the teams that compete at
events are independent entities. They are responsible for their own
operating costs, which – whether it be local short track drivers or
top competitors racing on the longest superspeedways – means
generation of sponsorship income is the lifeblood of the sport.
The
absence of any organized protest at the Monster Energy NASCAR Cup
Series race at New Hampshire Motor Speedway last weekend was not a
thumbing-of-the-nose at the NFL athletes who exercised their rights
to protest, nor was it an angry disagreement with the increasingly
frank criticism of President Trump's behavior and domestic policies
from players in the NBA.
Rather,
it boils down to a simple, age-old racing rule: don't piss off the
sponsors. Until the unimaginable day comes when that rule becomes
insignificant, expect business-as-usual among everyone involved in
NASCAR.